The Identity of Graphic Designer, Christopher Smith
University project revolving around Design Management Strategy. Tasked with taking any existing company and using design to improve its business, the small feedback application Trybal was chosen, and its brand reworked. The design is taken from the company's namesake, communicating the link between tribal culture and nature, specifically animals. The imagery of a fox was chosen to convey this without coming across as too aggressive, given the company's friendly, cooperative mindset.
Head to https://invis.io/DE57UABPA to play around with the app mockup for yourself!
Branding & User Experience project commissioned by Dog, and GCU. Tasked with creating a rum brand, microsite and promotional social campaign, the result was 'Root Rum', which focused on the given 21-35 target market, tapping into said market's affinity for nostalgia, their 'roots'. The design focused itself on photography, being implemented into the campaign, also.
Branding / UX / UI / Web Design
Photoshop / Illustrator / InDesign / After Effects
Graphic Design Festival Scotland
Submission for the Graphic Design Festival Scotland 2015. The result of a 2-day live brief, asking for a unique vision of the future, with no restrictions. "Stimulus Strips" were the product of two days spent stressing over designing with no internet, and - in theory - are patches designed to effect stimuli to relieve stress, achieve focus, or even increase vitality.
Branding / Packaging Design
Photoshop / Illustrator / InDesign
As a means of keeping myself in the creative mindset, and further establishing myself as a brand, I decided to create a series playing on my 'S' mark, using a variety of styles and imagery. More experimentation than having a specific end goal, this project is likely to inflate as time continues on.
Branding / Illustration / Logo Design
Photoshop / Illustrator
Exactly what it says on the tin. In order to spice up the University grind, I joined the official GCU Student Magazine - The Edit - and helped out as part of its extensive design team, heading up layout work for the Entertainment & Technology section, and even contributing the visual design for Article of the Year 2014.
Editorial / Layout / Typographic Design
InDesign / Photoshop / Illustrator
Branding project at GCU, with the objective to conceive a company thematically centred around one of the five senses, in this instance taste. The 'Tisane' brand was born from the idea of curating a herbal tea firm, taking inspiration from the natural teas of Eastern culture - namely Tibetan - and visually representing the flavour 'infusions' through imagery of powdered paint explosions.
Branding / Logo Design / UX
Photoshop / Illustrator / InDesign
Before fully pursuing a career in Graphic Design, Illustration was the name of the game. Gaining inspiration to take up an artistic focus and skillbase of any sort was the direct result of a love for comic books, and their instantly distinctive visual impact. This can be clearly seen in this set of examples, dating back numerous years.
Illustration / Tattoo Design
Pencil / Inks
The first true branding project I have ever undertaken, the rebrand effort for CSGuitars - a guitar manufacturer and YouTube content creation company, ran by a close friend - also became the subject of my Honours project. Wishing to enter 2016 with a stronger, more unique visual style to match the company's increase in scope elsewhere, CSGuitars was changed to evoke the retro movies that its owner loves so much, while also maintaining the grungy edge that I had established the market was favourable of.
A great many associates that I have had the pleasure of meeting and indeed working with over the years have been musicians. Naturally, from time to time, I have found myself helping aid their successes by providing my skills, and pouring them into producing artwork exclusively for them, be they posters, or album art.
My first, but certainly not my last, foray into the wild world of coding, my redesign project for the Scottish Games Jam website stands as one of my favourite tasks from throughout my time at university, mostly because of the unimaginable joy of seeing your code word without any hiccups! Inspired by my youth spent playing classic video games, I attempted to emulate the '8-bit' aesthetic, while maintaining a sleek, clean design - all the while restricted by my abilities with HTML and CSS.
Web Design / Logo Design
Dreamweaver / Photoshop / Illustrator
RSA Student Design Awards
One of the more experimental and educational projects in the catalogue, the "Making it Inclusive" brief for the yearly RSA Student Design Awards asked entrants to conceive a solution to the problem of getting more youth involved in the booming maker culture. Through a lot of fun research, my result was 'Make>Believe', a mobile game application that used character and world building in a literal sense, encouraging users to create and photograph their adventures, in order to progress!